Jan 14, 2010

American Copywriter in Cleveland

John January and Tug McTighe are coming to Cleveland to speak via the local AAF Ad Club. For years now, I've been a big fan of their American Copywriter content, which currently includes Luke Sullivan, sweet infographics and The Muppets:

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Dec 22, 2009

Danish Stamps 1962

Very interesting details from the brilliant Grain Edit about these sweet Danish stamps: "In the early 1900s, a Danish postal clerk came up with the idea of selling Christmas seals to raise money for children with tuberculosis. Over 100 years later, these “cinderella” (unofficial postage) stamps have become a worldwide holiday tradition. In 1962, Erik Petersen designed this sheet of Christmas seals, depicting the gamle håndværk (”old trades”) of Denmark."

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Dec 21, 2009

Urban Forest Architecture

Great concept / design featured on Deezine: "Beijing architects MAD have designed a skyscraper for Chongqing, China, with gardens at each level." Thanks Alex.

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Nov 18, 2009

Nov 15, 2009

Neighborhood Marketing Award

Received this award last week, on behalf of the planning committee for Larchmere Porchfest. We did a good deal of social media promotions as well as posters and flyers in the neighborhood. LiveCleveland!, who awarded this honor, does a nice job marketing local neighborhoods individually.



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Nov 12, 2009

Local Holiday Shopping

The brilliant environmental and graphic designers at Studio Graphique have compiled an excellent list of local shops for great creative works. Including the Bazaar Bizarre and Room Service. Definitely worth a look-see and cheers for supporting local businesses. Especially the creatives.




Nov 11, 2009

Michael Bierut This Friday

Totally recommend this event at the CIA on Friday. Michael Bierut (of Pentagram) is a design legend / library and is featured in the film Helvetica. I've heard him speak a few times. He's great and this topic couldn't be awesomer.


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Social Media Luncheon

The Cleveland Ad Club (AAF) put on a great luncheon today about brands & marketers using social media. Featuring Shawn Morton of Nationwide Insurance and David Alston of Radian6.

Think of social media less like media and more like a phone call. It's a 2-way conversation. If they haven't already, brands should hook up their phone, answer it, "Hi, how can we help you," then listen and participate in the conversation; solving problems based on public expressions. All these conversations EQUALS the brand.

Less about the 4 P's
Place: Doesn't matter much any more. Promotion: No one wants to hear brands spouting about how great they are. That one-way fluff is bad. Product: More about user experience and being remarkable. Price: More about relevance and again, user experience. Target Market: Mass marketing angers 99%.


More about the 5 C's
Content: of value, strive to be an experience innovator. For example, Nationwide sponsors Nascar, OSU sports and Tavis Smiley. And using social media, they are able to offer exclusive and relevant content to their online audience, often in real time. Whether it's autographs of Nascar drivers or an interactive game where you can dot the "i" of the OSU band script "Ohio." Valuable information can also be collected, especially offering sweepstakes, etc. Community: Includes those of similar interest. Brands must cross the barrier to live with consumers, and turn negatives into appreciative closure if not a positive. Conversation: Builds relationships, community and content, all of which add value. Collaberation: Run with bulls, not corral the cows. For example, "80% of people agree to not text while driving. What do you think?" Feedback is all relevant to the Nationwide audience. Connections: Ambient relationships grow.

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Oct 17, 2009

2010 Olympic Medals

Lovely design of these Winter Olympic medals and they are made from recycled bronze, silver and gold. From Fast Company: "the Olympic committee is saving perfectly good gold, silver, and bronze from ending up in landfills. Because it makes no sense to mine for new gold when a single junked PC has more of the stuff in it than 17 tons of ore."


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Sep 30, 2009

Timberland TV Spot

According to Ad Sneeze (thanks to Dougy for sharing), "This tv commercial is based on the real story of the Tyler Abrams." Very interesting and well done:

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Jul 30, 2009

Bill Bernbach

I was just taken by a few quotes from advertising legend Bill Bernbach. Here's an excerpt from an AgAge article: "In those days, copywriters tended to look down on art directors, but Bernbach didn't know that. When he met legendary designer Paul Rand, the agency's art director, the young copywriter was profoundly impressed. They would visit art galleries and museums during lunch breaks, and talk about art and copy working in harmony. Bernbach understood how such collaborations could liberate agency creative work."

Highly recommend his quotes which are very relevant for today's advertisers. A few favorites:

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

Properly practiced creativity can make one ad do the work of ten.

The most powerful element in advertising is the truth.

Jul 28, 2009

Steel Valley: Meltdown

This trailer looks really nice. It's a locally produced documentary about Youngstown.

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