Dec 16, 2007

No Product, More Productive


America works too hard, compared to the rest of the world. The numbers are astounding. I'm a big fan of efficiency, and especially those who do their job very well. There's no better way to be successful as a nation. However, this commonplace over-working corporate culture is unhealthy for Americans. This TV spot after the Browns victory today, featured no product, just bemoreproductive.com. Intrigued by this marketing, I looked it up to find the advertiser. It was a teaser type of thing where later they added the big sponsored by Southwest logo. I'm still confused about the strategy of the creative concept. Is it really easy and saves time to fly Southwest? It's a bit of a stretch...

Dec 4, 2007

Successful Viral Campaigns

Creating successful viral marketing content is a challenge for creative professionals. A trend seems to be interactivity... literally. This usually involves a personal picture, uploaded and used in a branded animation, website, etc. A great example is the victory dance choreographer for Coke Zero. Their intro has amazing graphics.



Consumers seem to enjoy inserting themselves into online worlds that are fully branded and promotional. These microsites will offer entertainment value by way of games, music, video clips, etc. All the while, people are fully immersed in the branded environment. In my case, Coke's marketing often appreciated very much. But I never consume their product.

There have been some wildly successful campaigns lately. Apparently CP+B has outdone their subservient chicken records. According to Adweek, "More than 5.1 million Simpsons avatars have been created at Simpsonmovie.com. Burger King's Simpsonizeme.com has outpaced the Subservient Chicken in terms of page views. It had 77 million views between July 16 and Aug. 31."

Nov 29, 2007

Networks Streaming $120 Million Worth Online

The major networks stand to receive $120 Million for streaming content which is the reason their writers are striking. The future will have even fewer shows broadcast with more available on demand from the web. Also there will be less differentiation between show content and branded content. No reason the writers shouldn't be compensated as well.

NBC's 30 Rock promotes Verizon

NBC's' 30 Rock inserts blatant Verizon Wireless product placement. I've blogged before about the seamless product integration, but this time it's as obvious (tongue in cheek) as possible. Tina Fey is way ahead of her time with great writing and honestly joking about the state of her industry with regard to advertising.

Feed The Pig : Debt & Spending Awareness


Americans spend money without control. This causes more debt than they can possibly pay off. The credit card companies and banks give no advice regarding personal well being. They would like you spend without regard. This site is a public service by the ad council to promote awareness on the subject. It offers tips and calculators to help and educate the population. It's a good idea, making the world a better place...

Nov 16, 2007

Oct 22, 2007

Nike: Spends on New Media, Less Traditional Media

"...many large marketers are taking huge chunks of money out of their budgets for traditional media and using the funds to develop new, more direct interactions with consumers — not only on the Internet, but also through in-person events." Read Whole Article

Nike is always setting advertising trends with it's brilliant brand. They are continuing by spending less on traditional media and more on events and new media, like this:

Oct 11, 2007

Jerry Seinfeld and Bee Movie on NBC

I've admired the marketing on NBC lately. The product placement during shows even mention attributes and don't skip a beat. (Including an oven from GE with microwave and convection technology featured by Alec Baldwin on 30 Rock, a very funny show by Tina Fey.) But tonight during their top-notch Thursday night line-up, they were airing these Bee Movie promos featuring Jerry Seinfeld that were terrible. Just awful. They didn't even get a marketing message across. I'm assuming the programmers and crew from the movie were involved since they were so prominently displayed in the content. Hopefully the movie that Seinfeld co-wrote isn't as bad. Bad, bad, bad.

Sep 29, 2007

The Darjeeling Limited Free Screening

Hotel Chevalier is the 13 minute, Part I of the upcoming feature film from Wes Anderson. It's explicit for some language and because of a nude bottom half of Natalie Portman. It's a free download from iTunes. Anderson consistently delivers excellent dialog, music soundtracks and cinematography (with Director of Photography Robert Yeoman). Check out this free screening of The Darjeeling Limited at the Cedar Lee theater in Cleveland on Oct. 17th. (Scroll down and click top of the left column: "Attend a free screening.")

Sep 26, 2007

Paul Matthaeus : Digital Kitchen

Paul Matthaeus, Founder and Chief Creative at Digital Kitchen, came to Cleveland to speak at an AIGA event. It was an inspiring presentation including lots of work from DK in the last few years. The Six Feet Under main titles, Dexter titles and very graphic Budweiser ads to name a few. He spoke about working like a prolific creative genius. Einstein, Michelangelo, Edison and Mozart produced much mediocre work, and a some amazing stuff which greatly influenced the world. The key is to constantly be producing, thinking, working, drawing, writing, etc.

Sep 24, 2007

Mark Mothersbaugh

Akron native, Mark Mothersbaugh composes and records music for countless commercial and cinematic soundtracks. He is one of the best. Wes Anderson has had every one of his movies scored by Mothersbaugh.

Sep 19, 2007

John Gerard: Famous in 31 Days

John Gerard has 1.5 days left in his quest to be famous in 31 days. It's an interesting experiment involving online marketing, optimized online PR, social media, blogs and internet buzz.

In Cleveland, he talks to people about how the legendary rock band, Rush, isn't in the Rock Hall yet. Tourism in Cleveland is pretty much based on The Rock and Roll Hall of Fame and Museum (I know because I worked on the marketing end of Cleveland Plus. Or Cleveland+ as the logo says.)

Sep 12, 2007

Geico TV Ad : Cabbage Patch Kid

This ad is funny and immediately effective with my generation who owned these toys. The ad is a child actor type story with a cabbage patch kid. Looking forward to the Cavemen show from Geico's ad agency. Did you know that Geico stands for Government Employees Insurance Company? And they populate a a corporate blog which works well.

http://www.blogger.com/img/gl.link.gif

Sep 11, 2007

Movie Title Sequences

Excellent title graphics in movies.

Animation of Falling Water : FLLW

Design Sponge reported this great animation of Falling Water, masterpiece of the architectural genius, Frank Lloyd Wright. The foundation growing from the river bed is fascinating. I recommend watching with the sound off and playing your own music.

Sep 10, 2007

Is Your Toilet Running?

So effective are guerrilla marketing stunts that are entertaining, unexpected and simple. This Denver Water PSA involved a toilet which ran across the football field before getting tackled by security.

Sep 4, 2007

Seach Engine Optimization

The future of our business is online and more specifically in search engine optimization. Consumers search google for what they want, and to be in the top 5 results is huge. Optimizing keywords and meta data in the right places on your website is necessary. Online PR Guy combines this necessary technology with PR and other social media to round out an effective campaign. And this site has the basics.

Aug 23, 2007

Alex Bogusky Interview

"I think I just don't respect advertising. That doesn't mean I don't respect the people in this industry or the agencies. But I'm somewhat angry with the form in which advertising exists, imposing itself, lacking quality, being self-important and so forth. That's why I like to mess with it. And that upsets people sometimes because they like it the way it is. But I stopped being so aggressive about this. I paid a hefty price for becoming the poster boy of the “new school of advertising”. There are a lot of Crispin haters out there." -Alex Bogusky of CP+B

This is an excerpt from the interview, regarding the ad industry. I agree with Mr. Bogusky and wish to subscribe to his newsletter.I think entertaining, unexpected and slightly disruptive marketing messaging is much more effective with the consumer of today.

Aug 7, 2007

Creative Work Takes Time



"When times are busy, you might work every day for a few weeks. When times are slow, I have no problem with my staff using that time to refuel the tanks, come in at 11:00 AM, leave early, or take a long weekend."

This quote is taken from an interview with David Lubars which is great. The professional culture in the U.S. is so stressful and we work much more than those in other countries. In the creative process, time is a very important factor. Time to create work and then time to recharge in between jobs. It seems like the one day turn-around is the standard these days, which is a creative killer. Even if there are tons of jobs going on in a day, it would be best to sleep on it and return to it with fresh eyes the next day. This is a necessary step to ensure the best creative work.

File under: If I even run my own shop.

Jul 30, 2007

Right Brain Pros Have Abundant Future

The keynote speaker at this years HOW Conference, Daniel Pink, spoke about the future of designers in America. Here's a full interview. It's a very interesting theory in these days of diminishing jobs and booming product sales.

Jul 22, 2007

"Mad Men" Thursdays on AMC



This ad from 1960 is hilarious. Which makes this new show, "Mad Men" seem even classier in contrast. It's about an ad agency on Madison Avenue (thus the "Mad") in 1960. It's shot in film and the creator was a writer on Sopranos. Read about it. Or check out this preview:

Jul 17, 2007

Bobbing for Glasses

This bobbing for Ran-Bans video is pretty sweet. I wonder if these guys are actually doing this or if it's composited somehow.

Jul 5, 2007

Old Ads

It's amazing what a relatively short time ago these ads were created. What a drastically different culture we had back then, as demonstrated by this old print advertising.

Cans of beer actually open this easily?!



This one about VD is super funny.




Fag = Cigarette.



Doctors smoking is a great sales tool.



Eating lard makes you happy. This ad is hilarious!












Jun 14, 2007

Jun 8, 2007

Manufactured Landscapes



These images are very beautiful and disturbing at the same time. They tell the story of the human imapct on our environment without words.

Jun 6, 2007

Olympic Logo Hatred and Seizures



Despite a few design issues, I think this logo design (attitude) works for the younger generations. It probably doesn't appeal to the masses. But when the video gives eight people seizures – well that is a whole other issue. Apparently they new the video could cause seizures and even had a warning.

It's crap compared to the Torino Winter Olympic graphics.

Jun 5, 2007

My Spider-Man Photo on Variety


Variety has a story about the Cleveland Film Commission and their support / incentives for the second unit filming in Cleveland in April 2007. On this page, Variety.com posted a photo I took of the crew filming Spider-Man sledding on a car door down Euclid Ave.

A More Sustainable Office

A few environmentally sustainable things at the office.

GreenDisk - Responsible disposal of cell phones, toner cartriged, cds and more.

TreeHugger - Top Ten effective ways to go greener.

Forest Stewardship Council - This certification ensures that every step, from paper manufacturers to printers is sustainable.

The Green Office - A place to purchase environmental supplies, etc.

May 7, 2007

Cleveland+



The Cleveland+ website and campaign was recently unveiled. I had a hand in some of the advertising as part of the creative team at Doner Advertising. It's a strong campaign to bring tourism and business to the entire region.

The Cleveland+ Business Website has lots of great information about the region. Especially for site selectors who scout locations for businesses.



TravelCleveland.com has a very similar site focused more on attacting tourists to our great region.

Apr 29, 2007

Web 2.0 … The Machine is Us/ing Us

Here is an excellent presentation about the evolution of text and links on the web. Originally from lost in a fog.

Mar 6, 2007

Cleveland Shots in Spider-Man 3


Yep, Spider-Man is in Cleveland! As seen in the Spider-Man 3 trailer.

Having worked in the Halle Building on Euclid Avenue at the time, I shot some video footage of the second unit film crew filming stunt scenes in Cleveland. I put together this little highlight reel video. See my whole blog diary from the filming, years ago. And you can see a couple of the downtown Cleveland shots in the trailer.




Screen shot from the trailer: this is also Cleveland!

Mar 2, 2007

Ohio Lottery piece in Dave Chappelle's movie



This point-of-purchase piece I designed for the Ohio Lottery ended up in Dave Chappelle's Block Party movie. It's also in the trailer for a brief moment. I edited it to highlight my printed piece, which was hanging in a Dayton convenience store during filming.

Feb 28, 2007

Books From Murphy Design



Mark Murphy is a talented designer originally from Cleveland. He is promoting some art books that look very cool.

Feb 27, 2007

Major Companies in Ohio

Fortune 500 companies in Ohio: Turns out I've done work for 8 of them. So far.

Weatherhead 100 companies are those of notable growth and entrepreneurialism. Quite an impressive list of local business. (2006 winners listed here.)

TravelCleveland.com has some good Cleveland population / economic info on their website.

Washington Post & Interactive Technologies



Apple did a feature on the Washington Post and how they are integrating new multi media vehicles to transmit information. I think this is a particularly excellent use of video, especially for a newspaper. They won an Emmy for the OnBeing video features. Very well done.

The Art and Design of Alberto Ceriteño



Though this is a generally a blog about design, advertising and business in Cleveland, here is some excellent work from Alberto Ceriteño, a Mexican designer / artist in Portland.

The Twisted Films of PES



These are really nice stop motion type commercials and shorts. Very cool.

Feb 26, 2007

The Great History of Euclid Avenue



Here's a great slideshow with narration about the rich history Euclid Avenue. It's really nicely done as an online documentary.

A List To Look Into

Here are some videos of major local Cleveland businesses and their managers. I wonder how many of them use local ad agencies for their advertising needs. More to come about all these and more! Stay tuned...