Nov 21, 2008

Super Crunchers by Ian Ayres


If you enjoyed the book Freakonomics, then you'll enjoy Super Crunchers, by Ian Ayres. It's subtitle is "Why Thinking-by-Numbers Is the New Way to Be Smart." There are many occasions when randomized testing improve the world we live in. There are millions of applications for this type of testing and research. The results of everything can and should be tested. Often the only resistance is from the experts who previously could make the most informed decisions. By crunching the numbers of a huge number of events the results are most often more accurate and predictable than what experts produce on their own. We should all benefit from this technology.

Nov 11, 2008

Look Up : Hunter Fan Campaign

Produced for Hunter Fan, this campaign educates consumers about saving money, year 'round, by using their ceiling fan. Mikey Burton designed the logo and I extended the brand look to the advertising. See two animated banners here on discovery.com.

Nov 6, 2008

Letterpress Printing

Currently working on an edit of Mike Burton printing a letterpress poster. Vimeo looks better than youtube and supports a lovely wide format. Here's a sample:


Letterpress Test Wide from josh gerken on Vimeo.

Nov 4, 2008

Victory Gardens

Our food travels 1500 miles from field to fork. It's getting more expensive to grow and ship. Not to mention the over-processing. Grow a victory garden for delicious and nutritious food. There's a rich history of the white house gardens. And the initiative is one of several recommendations for the president On Day One. What a cool idea to get the public opinion up to the chief executive.


Nov 3, 2008

Vintage Match Collection

This is a collection of old matches. Once again, excellent vintage design and fabrication. Saw it on Coudal just now.