Jan 27, 2009

The great society : LBJ

Companies spend more on marketing, sacrificing quality in their products. And over-marketing tends to desensitize (and sometimes annoy) the consumer. It's a lose-lose. While doing research about the marketing industry, I ran across this quote:

"The Great Society is a place where every child can find knowledge to enrich his mind and to enlarge his talents. … It is a place where the city of man serves not only the needs of the body and the demands of commerce but the desire for beauty and the hunger for community. … It is a place where men are more concerned with the quality of their goals than the quantity of their goods."

Lyndon B. Johnson

Jan 25, 2009

Logo Evolution

This is a cool study of recognizable brands and the evolution of their identity. Including GE, whose robust brand standards I've worked with these last few years: