I was just taken by a few quotes from advertising legend Bill Bernbach. Here's an excerpt from an AgAge article: "In those days, copywriters tended to look down on art directors, but Bernbach didn't know that. When he met legendary designer Paul Rand, the agency's art director, the young copywriter was profoundly impressed. They would visit art galleries and museums during lunch breaks, and talk about art and copy working in harmony. Bernbach understood how such collaborations could liberate agency creative work." Highly recommend his quotes which are very relevant for today's advertisers. A few favorites:
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
Properly practiced creativity can make one ad do the work of ten.
The most powerful element in advertising is the truth.
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